Kuulimah (meaning “to nurture” in Swahili) is our proprietary Marketing Automation Platform (MAP) that helps businesses organize their marketing campaigns. Kuulimah automates the process of finding and nurturing contacts through landing pages, online forms, emails, text messages, web notifications, social media activity tracking, and so on. It can also be integrated with an organization’s Customer Relationship Management (CRM) system, including Tezza’s CRM.
Imagine a new visitor comes to your website. They are an IP address, maybe some basic geographic data, nothing more. But with this marketing automation platform, you can design funnels to target such users at specific stages in their buyer’s journey.
Benefits of Kuulimah Includes
Help track customer journey
Data quality management
Contact nurturing & tracing
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